Cannafarm: Mobile farming game

Cannafarm is a live-ops game with 100k+ monthly users, where I shipped core systems and mechanics from early sketches through final polish. I led a tutorial redesign that drove a measurable lift in player retention, alongside improvements to main menus, cultivation screens, and new social and collection features, delivered through detailed UX flows to a 30+ person team.

My Roles: UX Designer, Game Designer

Platforms: iOS/Android

Team Size: 30+

Duration:  1.5 Years

LEARN MORE:  http://cannafarmgame.com/

• Re-working the cultivation systems from dated plant assignment menus to engaging drag and drop planting gameplay was one of the main new systems I conceptualized during my time on Cannafarm.

• Modernizing this approach led to a 9-10% increase in player retention during the tutorial of the application. More people completed the tutorial which led to a direct correlation of increase in revenue. =

• Breeding, and Budding were also directly affected by my changes, The drag and drop gameplay revamped the entire feel of the game.

• The old inventory was a seperate window which took users out of the experience. The new and improved user experienced displayed the inventory window WITHIN the gameplay screen as opposed to AWAY from the gameplay screen.